World Focus by Abhishek Vasoo

Billionaire Mukesh Ambani would have realised that the bruising pricing war cuts both ways. His Reliance Jio Infocomm Ltd. was the worst hit as tariffs continue to fall in the world’s second-largest telecom market. Not only did Jio’s growth slow down, its  average revenue per user fell  the most in the final quarter of the previous financial year. It reported its second straight profit but a flat growth. The domestic revenue of Bharti Airtel Ltd. also fell but India’s largest telecom operator managed to beat estimates as it was cushioned by an improvement in its Africa business. Sunil Mittal-led carrier reported its  first loss in 15 years  in India operations, while its Africa united reported a record profit. Kumar Mangalam Birla-led Idea Cellular Ltd. reported the  sixth straight loss  in the quarter ended March. That narrowed from the previous three months on better-than-expected operational profit and higher other income. Average revenue per user...

3 social media marketing lessons from Netflix India I A newcomer in town, Netflix India has managed to make up for their premium pricing with a native social media and content strategy. Social Samosa takes a look at the social media marketing lessons from Netflix India’s strategy. Netflix announced its entry in India in December 2015 and was immediately touted far from a threat. According to media reports, Netflix India was working on premium pricing (INR 500 per month), lacked Indian Originals and was gearing up to work with an audience, still devoted to television. Netflix battled directly with Hotstar, which debuted in February 2015 and had much more than an early mover advantage over the former. Hotstar was the web version of the deeply rooted Star Group in India and boasted of Hindi and other Regional titles. Netflix however, was soon to tip the scales in its favour with a customized communications strategy for their Indian audience. While the first right...