Hashtags done right !
Hashtags What Hashtags (#) are? We see them everywhere on the Internet. But, half baked knowledge can turn out to be dangerous. Let’s reflect more on this and see if we are doing it right,especially in the branding arena. UNDERSTANDING HASHTAGS We live in a world consumed by Internet and Social Media. There are millions of searches worldwide in a single minute making it a information cluttered world on the Internet. To filter the clutter, hashtags can help marketers to track conversations among consumers based on their preferences. A hashtag creates a bank of all the information that contains the respective hashtag on Social Media.This makes it easier to track conversations of our interests effectively. However, using hashtags in the wrong way would have an opposite effect. Let’s look at some ways to do the hashtag in the right way. 1. #DONOTCREATESENTENCESOUTOFHASHTAGS Surely, this would take some time to read. Exactly our point. Hashtags should be relevant