World Focus by Abhishek Vasoo

Inbound marketing refers to the use of marketing that help companies bring potential customers to the business, rather than having the marketing team fight for customer’s attention. Companies create content in order to appeal to their dream customers, which attracts qualified prospects to the business and keeps them engaged for long term. Inbound marketing aligns with the ideology of – ‘ Stop interrupting what people are interested in, Become what people are interested in’ . As per Hubspot, ‘Inbound marketing has been the most effective way of doing business online since its inception in 2006’. Unlike the old outbound marketing method of buying email lists, buying ads, and hoping to get more leads, inbound marketing emphasizes on creating quality content that attracts people towards the product and the company. Startups, which lack funds during the introduction stage, It becomes of utmost importance for them to follow cost efficient marketing strategies to promote their bu